'The response has been tremendous from comic fans and non fans alike,' Mosher said.

But they did get a lot of feedback on it, from both fans and retailers. The goal was for the PDF to go 'viral' - they sent it out to the press and asked sites not to break up the PDF so that fans could download it and share it with their friends - meaning that tracking how many people actually downloaded it was nigh impossible. We know there are plenty of horror and Clive Barker fans who may not be comics fans, so by having a quick, easy and completely free way to read and share the Prelude to the Hellraiser #1 we hoped this would be enough of a catalyst to get more people interested in comic books.'Īnd according to Mosher, that's what it did. 'But beyond selling out, we wanted to make it as easy as possible for comic book fans and non-comic book fans to host and share the all-new, all-original Prelude to the Hellraiser #1 PDF and give as many people a chance to experience the beginning of an all-new Hellraiser series. 'Given the tremendous fan response online and how well Hellraiser #1 sold in comic shops nationwide, I feel confident in saying the online PDF worked just as we'd hoped,' Chip Mosher, BOOM!'s marketing director, told Robot 6. The company released a PDF copy of Prelude to the Hellraiser #1 on the day the comic came out. While no doubt it doesn't hurt to have Clive Barker, a writer with a built-in fanbase, returning to write one of his signature creations, BOOM! gave credit to that last one in the press release.

Hellraiser boom studios